About the Awards

The Year 2019 marks the 19th edition of the National Student Media Awards. Open to students from every college across Ireland and respected by Media Industry Leaders. It’s the Oscars for Students!


It also gives sponsors the chance to have a presence on every college campus and really leverage your sponsorship association across the entire year by using Generation Y‘s full suite of services.


Students, if you need to know more about this year’s event head over to the Smedia page on oxygen.ie, or click here

In 2017 We received almost 1500 entries and had an Oscars themed event which was presented by republic of Telly host Kevin McGaher. There was over 500 students, presenters, judges and sponsors in attendance.


The Smedias 2016 were hosted by the ever popular Eoin McDermott, best know for presenting on RTE2FM and co hosting The Voice of Ireland.


Numerous respected media people have presented the awards, including: Teresa Mannion, Dave Fanning, Lorraine Keane and Ed Salmon, Michael Lyster, Bláthnaid Ní Chofaigh, Eileen Dunne


Some of our recent judges are: Mark Hennessey, News Editor of The Irish Times, Shauna O’Halloran, Editor of Irish Tatler Magazine and Fionnan Sheahan, Editor of The Irish Independent.

Celebrity Host's & Judges

Some Judges last year:

Will Goodbody – RTE News

Neil Leslie – The Sunday World

Mark Hennessy – The Irish Times

Aisling O’Toole – U Magazine


Some Recent Presenters:

Michael Lyster, Bláthnaid Ní Chofaigh, Eileen Dunne, Teresa Mannion, Dave Fanning

Targeted Marketing

The award ceremony itself is promoted by using our full suite of services which include: On-Campus promotional educators, a dedicated email and SMS campaign, branding poster campaign, online at Oxygen.ie, a dedicated Facebook & Twitter page, via our weekly Spanner Ezine newsletter.


500 A1 posters are posted in colleges and universities all over the country and thousands of flyers were also distributed.


A dedicated email campaign sent to over 100,000 students nationwide containing details of the awards ceremony and its sponsor.

National Coverage

Received unprecedented coverage in local, national and campus media.


Winners Coverage

The Award ceremony winners featured in EVERY single National Newspaper in Ireland, on Every National Radio station and on 3e.


It also received coverage in each of the winners local media, as well as the individual college campus websites/newspapers and radio stations.

Evaluation of coverage 2017

National Press

Print  – Readership; 2,218,000

Online  –  Monthly Unique Users (MUU); 512,000

Regional Press

Print – Readership; 815,239

Online –  MUU; 15,221,393

Regional Broadcast

Listenership – 200,000

College Publications

College Population – 122,817

Social Media

Facebook –  Total Reach; 137,307

Twitter – Total Impressions; 180,733

Instagram – Total Reach;  38,436

Total Opportunity to See (OTS); 19,445,925

media partners
celebrity partners