About the Awards

The Year 2024 marks the 24th edition of the National Student Media Awards. Open to students from every college across Ireland and respected by Media Industry Leaders. It’s the Oscars for Students, hosted by National Student Media Awards Founder, Colman Byrne! 

The SMEDIAS also gives our sponsors the chance to have a presence on every college campus and really leverage your sponsorship association across the entire year by using Generation Y‘s full suite of services. Students, if you need to know more about this year’s event head over to the SMEDIAs page on oxygen.ie

media partners
Celebrity Host's & Judges

Some Recent Judges:

Benjamin Cleary – Oscar Winning Writer & Director

Caitríona Perry – Journalist & Presenter

Vincent Lambe – Irish Film Director, Writer & Producer.

Allan Prosser – Editor of The Irish Times

Eanna O’ Caollai – Irish Language Editor of The Irish Times

Fionnan Sheahan – Editor of The Irish Independent

Des Gibson – Tabloid Platform Editor of Independent News and Media


Some Recent Presenters:

Laura Whitmore,

Eoin McDermott

Michael Lyster,

Bláthnaid Ní Chofaigh,

Eileen Dunne,

Teresa Mannion,

Dave Fanning,

Rozanna Purcell,

Shane Byrne,

Martin Guilfoyle.

Targeted Marketing

The award ceremony itself is promoted by using our full suite of services which include: On-Campus promotional educators, a dedicated email and SMS campaign, branding poster campaign, online at Oxygen.ie, a dedicated Facebook & Twitter page, via our weekly Spanner Ezine newsletter.

500 A1 posters are posted in colleges and universities all over the country and thousands of flyers were also distributed.

A dedicated email campaign sent to over 100,000 students nationwide containing details of the awards ceremony and its sponsor.

National Coverage

Received unprecedented coverage in local, national and campus media.

Winners Coverage

The Award ceremony winners featured in EVERY single National Newspaper in Ireland, on Every National Radio station and on 3e.

It also received coverage in each of the winners local media, as well as the individual college campus websites/newspapers and radio stations.

Evaluation of coverage

National Press

Print  – Readership; 2,218,000

Online  –  Monthly Unique Users (MUU); 512,000

Regional Press

Print – Readership; 815,239

Online –  MUU; 15,221,393

Regional Broadcast

Listenership – 200,000

College Publications

College Population – 122,817

Social Media

Facebook –  Total Reach; 137,307

Twitter – Total Impressions; 180,733

Instagram – Total Reach;  38,436

Total Opportunity to See (OTS); 19,445,925